Chief eCommerce & Digital Officer
Nestle USA

Veeral Shah's leadership as the Chief eCommerce & Digital Officer for Nestle USA has been a driving force in the success of the company's end-to-end eCommerce business. He led the business-wide acceleration of eCommerce, driving Nestle USA to deliver 3x sales growth over the last three years.

Veeral's extensive experience in the industry includes his role as the Vice President of Category & Channel Sales Development for Nestle USA, where he led efforts to drive category leadership and growth, annual planning, and strategic sales initiatives. Prior to that, Veeral built Campbell Soup's digital and eCommerce business from scratch as the Vice President and General Manager of Digital & eCommerce. In this role, he was responsible for driving sales, enhancing digital marketing & content, and developing supply chain strategies for how the company sold its portfolio of food online. During his tenure at Campbell Soup, he influenced significant initiatives, including the development of a new performance-based trade program as well as the commercialization of numerous growth channel products.

Veeral’s expertise in the field has been recognized by the Philadelphia Business Journal's 40 under 40 award.

A proud graduate of the University of Michigan and Northwestern University-Kellogg School of Management, Veeral is also a passionate coach of youth sports in his community. Veeral’s leadership, experience, and dedication make him one of The Most Powerful People in Retail Ecommerce Management (REM).