EVP and CRO
Walmart U.S.

Seth Dallaire has been recognized as one of the Most Powerful People in REM. He has built the revenue generation infrastructure and playbook for some of the most important companies of our and during their fastest periods of growth.

Seth joined Walmart in 2021, bringing with him a wealth of experience in building and scaling advertising and sales organizations at rapidly growing technology companies. Prior to Walmart, Seth was the CRO at Instacart, where he built the advertising business from scratch and formed partnerships with over 2,500 brands.

Before Instacart, Seth held leadership roles at Amazon, where he played a key role in kick-starting their retail media business as the vice president of global advertising sales. Seth also led sales teams at Yahoo! and Microsoft earlier in his career. 

Under Seth's leadership, Walmart has experienced significant growth in its revenue-generating businesses, including Walmart Connect (media), Walmart+ (membership), Walmart Data Ventures (data monetization), and business partnerships. His relentless pursuit of innovation, strategic partnerships, and exceptional execution has enabled Walmart to remain competitive in the rapidly evolving REM industry.

Seth's passion for driving business growth through data-driven strategies and partnerships is evident in his impressive track record. His leadership has been a catalyst for driving Walmart's success, and he continues to inspire and lead his team towards achieving even greater milestones.

Seth holds a Bachelor of Arts from Vassar College and a Master of Business Administration from New York University. He resides in San Francisco, California, with his wife and son.