VP - GM Consumer Experience & Growth
Colgate-Palmolive

Diana Haussling is a bold leader in Ecommerce, marketing and sales. She’s known for her breakthrough thinking and transformative approach. Her deep expertise has driven performance at four Fortune 400 companies, leveraging data and consumer insights to engage consumers, fuel brand connection, and significantly increase sales.

Currently, Diana serves as Vice President and General Manager of Consumer Experience & Growth at Colgate-Palmolive, leading the North America Ecommerce and Direct-to-Consumer (DTC) efforts. She oversees and provides direction for Ecommerce, performance marketing, CRM & loyalty initiatives, and cross-functional efforts across the division. Diana's strategic vision and leadership have led to unparalleled growth and success for the company.

Prior to her current role, Diana served as Vice President of Ecommerce & Shopper Marketing for Campbells, where she spearheaded the development of ownable and breakthrough brand initiatives, shopper marketing platforms, and digital commerce strategies, delivering record-accelerated Ecommerce growth. Before joining Campbells, Diana worked at General Mills and began her career with The Hershey Company in progressive marketing and sales positions.

Diana's transformative approach to Ecommerce, marketing, and sales has been a driving force behind her success in the field. Her leadership and dedication to her craft have made her a true star in the world of Retail Ecommerce Management (REM). There’s no question that she’s one to continue to follow as she continues to rise through the industry.