Principal Analyst
Insider Intelligence

Andrew Lipsman is a highly accomplished Principal Analyst at Insider Intelligence, who has been recognized as one of the Most Influential People in the REM industry. With his extensive knowledge and expertise, he has made a significant impact on the retail and ecommerce space.

As a Principal Analyst, Andrew has an impressive track record of delivering insightful research on a wide range of topics related to retail and ecommerce. Some of his recent coverage includes retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. If you’ve seen those incredible eMarketer charts and writeups on Social Media, most of those highly shared posts come from Andrew. 

He has a deep understanding of the latest trends and innovations in the industry and is highly regarded for his strategic thinking and thought leadership. He has built a reputation for distilling complex ideas and data into simple, actionable insights.

Prior to joining Insider Intelligence, Andrew was the SVP of Marketing & Insights at comScore, where he covered multiple industries and oversaw the company's global marketing insights and thought leadership initiatives. He has also specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising, and cross-platform marketing. Andrew is a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations like the New York Times, Wall Street Journal, Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg.